Part of what the shift is about
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The "quality of life" movement's consumer hallmarks:
Consumer Detox: conspicuous consumption giving way to more conscious buying;
Everyday Activism: citizens routinely expecting more upfront information on their brands and the values of the companies behind them;
Buying Out: cynicism, if not hostility, toward marketing in general;
Natural, Local, and Ethical: the rapid growth of farmers' markets, natural foods, and fair-trade awareness.
I'm looking forward to this moving from a movement to a way of life.
Another thing marketing people love: staying at the office late just to get free pizza. Maybe that's just something I love.
A shout out to Adam Broitman for finding this.
